Doha38°
September 2026 · month to date
Reach, CTR and CPM are unsegmented: reach is de-duplicated and ratios cannot be summed across placements. Only spend and leads come from the placement split.
| Campaign | Objective | Spend | Leads | Cost per lead | Conversations | Clicks | CTR |
|---|---|---|---|---|---|---|---|
| Equipt - Build Your Blueprint - Leads - UAE | leads | QAR 2,383 | 4 | QAR 596 | 2 | 484 | 1.15% |
Leads and cost per lead exclude Audience Network. A gold dot marks a campaign where Audience Network supplied over 5% of Meta's reported leads; hover it for that campaign's own numbers. "n/a" means the placement split could not be read, never that the raw figure was substituted. Awareness and traffic campaigns show none by design.
| Ad set | Campaign | Targeting | Delivery | Spend | Leads (Meta raw) | Clicks |
|---|---|---|---|---|---|---|
| Build Your Blueprint - UAE - Leads | Equipt - Build Your Blueprint - Leads - UAE | 9 interests + behaviours, 25-65 · AE | active | QAR 2,383 | 4 | 484 |
"Advantage+ (no manual targeting)" means Meta was told to find whoever clicks, anywhere in the country. Leads here are Meta's raw figures; the Audience Network correction is applied at account and campaign level only, because the placement split is not fetched per ad set. Delivery reads Meta's effective status, not the status field, which still reads ACTIVE on campaigns that stopped in 2025.
Only 2 in 100 confirmed orders can be traced back to the enquiry that produced them, so every campaign-revenue figure on this page is a floor, not a total.
Lead counts include archived records. Odoo hides archived rows by default and every lost lead is archived, so a default query would report roughly a sixth of the pipeline as the whole of it. Orders are counted as confirmed (state sale or done) from 1 May 2026; earlier rows are a Zoho import with no campaign trail.
| Campaign | Leads created | Reached a real stage | Won |
|---|---|---|---|
| build-your-blueprint | 5 | none | none |
| Summer Sale 2026 | 1 | none | none |
| 120252355953310683 | 1 | none | none |
"Reached a real stage" counts leads sitting in Qualified Needs Assessment, Site Survey / Design, Proposal Sent, Negotiation, Proposal Accepted or Won right now. It reads the CURRENT stage, so a lead that qualified and was later lost is not counted; the figure is a floor, and any cost per qualified lead derived from it is an overstatement. Archived and lost leads are included in the created column.
| Campaign | Company | Won deals | Won revenue |
|---|---|---|---|
| No campaign tag | all companies | 15 | 1,588,578 |
| Summer Sale 2026 | Equipt Qatar | 14 | QAR 60,397 |
| build-your-blueprint | Equipt Qatar | 1 | QAR 16,830 |
Won opportunities since 1 May 2026, from Odoo. Campaign-attributed revenue totals QAR 77,227 across 15 deals, against 15 untagged won deals. Totals are kept per company currency; the three Equipt companies bill in AED, QAR and SAR and Odoo stores no per-deal currency.
These two columns describe different people. Meta shows who clicked; Odoo shows who paid. No field links them.
15 won deals carrying a campaign tag · QAR 77,227
| Home Gym | 14 | QAR 69,247 |
| Other | 1 | QAR 7,980 |
| Under 25k | 15 | QAR 77,227 |
| Not recorded | 15 | QAR 77,227 |
| Doha | 14 | QAR 76,552 |
| Al Wakrah | 1 | QAR 675 |
15 won deals with no campaign tag · QAR 1,588,578
| Gym Studio | 4 | QAR 805,059 |
| Residential Amenity | 5 | QAR 680,474 |
| Home Gym | 6 | QAR 103,045 |
| 150k 500k | 4 | QAR 1,074,602 |
| 50k 150k | 4 | QAR 375,646 |
| Under 25k | 5 | QAR 73,785 |
| 25k 50k | 2 | QAR 64,545 |
| Independent Gym | 2 | QAR 732,303 |
| Residential Developer | 4 | QAR 627,175 |
| Hnw Villa | 6 | QAR 103,045 |
| Not recorded | 1 | QAR 65,756 |
| Master Plan Community | 1 | QAR 53,299 |
| Pt Studio | 1 | QAR 7,000 |
| Doha | 11 | QAR 1,353,932 |
| Dubai | 1 | QAR 160,675 |
| Lusail | 3 | QAR 73,971 |
16 of 30 won deals carry no segment at all (QAR 142,983); that bucket is in the tables above as "Not recorded", not hidden. Cities are collapsed in this dashboard, never in Odoo: the live field holds both "doha" and "doha_qa" as separate values. No age or gender appears here because no such field exists anywhere in Odoo; any "age of our buyers" chart would be invented.