Doha38°

Synced

Marketing plan

Strategy, delivery and accountability · Sep to Dec

The funnel

September 2026, month to date

Seen48,307 Engaged215 Clicked488 Enquired4 Serious0 Sold0

Sources

SeenInstagram reach, Meta ad impressionsLinkedIn impressions not in this figure.Meta Ads Manager Instagram tracker LinkedIn tracker
EngagedInstagram engagement, LinkedIn engagementInstagram tracker LinkedIn tracker
ClickedMeta ad clicksMeta Ads Manager
EnquiredMeta ad leads, Audience Network removedOdoo leads created 7Meta Ads Manager
SeriousOdoo qualified stagesOdoo pipeline
SoldOdoo won dealsOdoo pipeline

Campaigns
build-your-blueprintMeta Ads Manager Odoo pipeline Campaign board
120252355953310683Odoo pipeline Campaign board
Summer Sale 2026Odoo pipeline Campaign board

What we sell

Equipment
20% off the set
15% proposed by Yazan
A home gym
3 rooms
A full fit-out
AED 180K to 1.4M, indicative
Blueprint fee not set
Maintenance
98% uptime, guaranteed

Ivan

Rebel
Proceed, change or stop?
White Friday
Choose the stock and offer
Founder content
Give Kosta one 30-minute recording block

What's running and what's next

1 running · 3 next

Build Your Blueprint
RUNNING NOW
Always on
KOSTA
The only campaign spending today. Version 1 stays live while Version 2 is built.
Version 2 target: within two weeks
Open working plan
Upgrade the page · Repair attribution · Record Yazan · Optimise from weekly results
IVAN
No action until Version 2 is ready to review.
Pulse Inclusive
NEXT
September groundwork · October buyer window
KOSTA
A direct buyer campaign for the inclusive line, led by proof and targeted outreach.
Prepare the buyer list, sales material and proof story
Open working plan
Top buyer list · Forwardable sales pack · Direct outreach · Event-led proof
IVAN
Confirm the first buyer audience when the pack is ready.
White Friday
NOVEMBER
Early access 19 Nov · Peak 27 Nov · End 30 Nov
KOSTA
The November retail campaign. Stock, offer, targets and sale structure must be locked first.
Stock shoot: 10 Nov
Open working plan
Lock what we sell · Build pages and tracking · Produce ads and scripts · Launch, measure, reconcile
IVAN
Lock the stock and offer.
Rebel sale
FOLLOW-UP
Presentation sent 2 Sep
KOSTA
The commercial structure is set. The missing update is how Ivan’s partner follow-up went.
Ivan: confirm the outcome and next move
Open working plan
UAE scope · Equipt-led sale · Rebel footer credit · 1.6x pricing
IVAN
Tell Kosta what happened and whether the sale proceeds.
What is already settled
Presentation link sent 2 Sep.
UAE scope · Equipt-led sale · Rebel credited in the footer · 1.6x pricing.

Hotel Show Dubai is not treated as a campaign until its purpose is explained.

Last week

30 Aug to 5 Sept

Views

Reels

Reach

Engaged

Your equipment isn't just kit. It's your retention rate. Here's five mistakes that quietly…
2,545
Two years is when the shortcuts show up. Five design choices that come back on you: 1. Sign…
2,473
A residential tower gym should be more than a room full of equipment. It should be an ameni…
2,250
You don't need more floor space to be worth more. Here's three upgrades that raise what a g…
1,400
Most gym projects start with an equipment list. That's the wrong end. Here's our five steps…
1,014

Founder content

Ideas One Shot

September to December

September

Improve what is live

Build Your Blueprint V2
Five trial reels each week
Pulse Inclusive groundwork
Lock the November campaign

October

Build proof and the sale

Record Yazan by 16 Oct
Pulse Inclusive outreach
November pages, ads and WhatsApp
Weekly optimisation

November

Create demand and convert it

Stock shoot on 10 Nov
Early access on 19 Nov
Peak sale on 27 Nov
Live results and customer proof

December

Close the loop

Promotional advertising ends 1 Dec
Results review by 7 Dec
Turn wins into proof
Feed learning into the 2027 plan

Sunday

Open email

Keep doingYour equipment isn't just kit. It's your retention rate. Here's five mistakes that quietly…2,545

ChangeBlueprint V2QAR 437

From IvanRecord Yazan 0

Decisions10

Was the main China purchase order placed?
What stock will White Friday sell?
Do smaller items lead the sale, or the big-ticket lanes?
What is the cut-off date on Rebel's silence?
Do we keep three sale lanes, or collapse to one?
Does tracking lead the Blueprint V2 upgrade?
What is Hotel Show Dubai for?
When is Yazan back, and what does he own?
What is the LinkedIn posting commitment?
What are the revenue, lead and cost-per-lead targets?